Online delivery service foodpanda has partnered with Penang Halal International, a subsidiary of Penang Development Corporation, to launch a Ramadan e-bazaar in the state. Through the campaign, foodpanda wants to ensure Penang citizens can still order in their Ramadan items while helping Halal-compliant businesses reach their customers. foodpanda also wants to encourage Penang citizens to stay home and stay safe during this period. This initiative follows the extension of the Movement Control Order in Malaysia until the end of April.
The Ramadan e-bazaar partnership will go live early Ramadan, according to a press release. Customers can find participating businesses by selecting the dedicated swimlane on the platform to order from a variety of local vendors. foodpanda has also reached out to halal compliant businesses to come on board as vendors for its e-bazaar.A+M has reached out for additional information.
Chow Kon Yeow, chief minister of Penang, said it also hopes to also encourage more of the Halal business community to fully embrace the future of business in a technology-driven world. The e-bazaar is in line with Penang Halal International’s “Penang Next Normal Strategy”, which aims to strengthen the ecosystem, coordinate the ecosystem to the changes in the 21st century, and build resilience to any crisis in the future, according to The Star.